There are all kinds of reasons for OD's to improve their practice's performance. Some need to put their kids through college…some of you need more time off for the family…some need to start funding their retirement…some are living 'paycheck to paycheck'…and for some, it's 'all the above'!
Some of you even have staff members that are making more money than you are.
Fact is…most practices only reap 40%-60% of their full potential.
OK…you asked for it, so I'll 'cut right to the chase' on how I feel Practice Mentors can help you achieve
Building Patient Loyalty; Patient 'satisfaction' and patient 'loyalty' are two totally different things! Loyal
patients would never go anywhere else, they refer most everyone they know, they accept your
recommendations, and they help your practice grow exponentially! A great way to see where your
practice stands here is to randomly pull up 10 eyewear patient records and see how many patients
purchased more than one pair of eyewear during their last visit. If your number is less than 25%‐30%,
chances are that your patients aren't necessarily considered 'loyal'… they're just average. We'll put
processes into your practice to insure patient loyalty in the highest degree!
Marketing; I can honestly say that most existing practices waste between 40 – 60% of their hard earned
dollars on typical marketing efforts that simply don't work. Most practices utilize what I like to call 'Me‐
Too' marketing…meaning that "I perform eye examinations too", and "I sell eyewear and contact lenses
too". You'll never get the lion's share with marketing like that. We will help you customize a plan built
on 'Trust' while lowering your overall marketing costs in the process, and we won't use deep discount
gimmicks either. We'll also create a Marketing Calendar of Events to keep you right on track.
Staff Training; Just imagine if your staff knew more about the business‐side of operating a great
optometric practice and actually gave input on how to make things even better! Starting them with the basics
is the key here. As your practice continues to grow, your staff will become even more valuable in the
business‐decision making process. Enjoy!
Referrals; I like to call them 'Comfortable Referrals', as most doctors feel uncomfortable in asking for
referrals, however it is a great practice‐builder.
We'll show you an easy and a very effective way without you feeling uncomfortable at all or by giving
rewards or financial 'kick‐backs' to patients that refer others to you, which in some states are actually
either illegal, or unethical.
Multiple‐Pair Sales; Notice I didn't say 'second‐pair sales'. We'll teach you and your staff the strategies
to make this happen in your practice. Did you know that offering discounts on multiple pairs can actually
hinder your ability to sell more product? Imagine your multiple‐pair sales increasing to 25%… 30%…
HOW ABOUT 40%? We'll base it all on the 'quality of life' for the patients and we'll show you how to do
it without 'selling' a thing!
Staff Management; "Do I have enough staff? Do I have the proper mix of staff? Do I have the proper
Employee Manual to help the practice run smoothly?" These concerns along with many more will be
solved so you can concentrate on your patient care instead of always putting out fires!
Telephone Management; Did you know that proper marketing doesn't necessarily direct patients
through your door? Proper marketing actually makes the telephone ring in order for your future
patients to learn more about you. If your staff is unable to convert a telephone shopper into a scheduled
patient, then your marketing dollars will probably go right down the tubes! We'll show you great ways
to convert upwards to 85% or more of your incoming queries! This ability is grossly overlooked in most
Dispensary Management; "Do I have too many frames? Too few? The right mix of fashion and
function?" Most existing practices I have worked with between $10,000.00 and $15,000.00 in
excess inventory. Imagine having that money in the bank account working for you to pay your vendor
accounts early in order to achieve their maximum discounts, updating the practice, purchasing that new
retinal camera you've had your eye on, or maybe better yet… taking home a bigger paycheck!
Vendor Management; With our Vendor Agreement Form, your vendors will be working in your best
interest instead of theirs while saving you well over $2,000.00 per year. This will also free up your staff
for better patient care! Sounds great, doesn't it?
Proper Product Pricing; Most practices have a tough time pricing products for maximum profitability.
We'll do a customized analysis that will add much more profitability to the practice while helping you
stop giving things away! As we edge ourselves out of our current recession, we are seeing consumer
trends seeking 'value' for their money…not seeking lower prices!
Billing & Coding; "How do I know that I am producing the maximum income for my level of expertise?"
We have one of the industry's best coding & billing 'gurus' at our disposal, and you'll have the
opportunity to utilize them for your needs as well as helping you price your medical procedures for
maximum productivity. You won't be 'flying by the seat of your pants' ever again!
Pre‐Appointing; If all patients came back to their eye doctor on a yearly basis, Glaucoma would not be
the second leading cause of blindness today! It's important to get your patients back, but many methods
of pre‐appointing only fill your schedule with no‐shows for next year. Our fool‐proof method guarantees
this not to happen! You'll love this!
Practice Statistics; Imagine each staff member dedicating less than 1% of their time to help you manage,
monitor and grow your practice! Yes it can happen and it's easier than you think. We'll
have you and your team focus only on the statistics that will help turn your practice into a gold‐mine!
And best of all, it only takes minutes to do! If it's out of sight, it's out of mind!
Accounts Receivables; Turn your aged accounts receivables into cash in the bank! We'll teach you the
proper methods in order to get the job done. Many practice management 'gurus' state that your
accounts‐receivables should be equal to one‐month's gross revenue. That's absurd! The true key to
managing your accounts receivables properly is to insure that very little (if any) goes past the 90‐day
mark, and it's easier than you think! Prove it to yourself by generating an Aged Accounts Receivables
report to see where you stand past the 90‐day mark, and to witness how much money that you may
never see end up in your bank account.
Scheduling for Profitability; Per‐patient revenue can vary dramatically throughout each hour of each
day, thus reducing your overall profitability. Our method keeps the per‐patient revenue strong all day
long, and these are results that you can take to the bank! Proper scheduling also helps to reduce the
'feast or famine' scenario, so you may not need that extra staff person after all! This is just another
method of working smarter…not harder!
Website Requirements; Should I have a new website? Would there be extra profitability? Should I sell
contact lenses? Should I include Social Media? We'll step you through the process to turn your website
into a marketing powerhouse for your practice.
Profit & Loss Analysis; It's not uncommon to receive your P&L statements, but not fully understand
what to do with them. Many of your colleagues that you ask have no idea what the numbers really
mean either. We'll teach you how to benchmark your practice properly, as some currently used
benchmarks will actually lead you down the wrong path. Our new P&L format utilizes a totally unique
method of showing just what's happening in your practice so there's no confusion whatsoever and is
already receiving rave reviews from many of your colleagues.
Time Management; "These are all great ideas, but how are we ever going to have the time to get them
implemented?" Proper time management is essential when going through a consulting program.
Remember the last great idea you had, but nobody had the time to implement it? Say "Goodbye" to this
Did you also know that a certain 4‐second question addressed to someone who just scheduled an
appointment can easily add an additional 12% of patients to your schedule book? You will soon!
Looking for ways to ease the burden of managing your practice? How about a better quality of life?
More time off? More profitability, along with methods that help you run your practice instead of your
practice running you?
I think that you will agree that the vast majority of the above topics were never taught in optometry
school, and please don't feel too overwhelmed, as with Practice Mentors, we'll take you through these
and many, many more successful practice strategies step‐by‐step.
Many OD's wait until they're ready to retire to ramp up their practice. Enjoy the massive benefits now!
Practice Mentors can get you there!
After a careful 'review of systems' for your practice, we'll lay out a complete game‐plan of what we'll
implement and when we'll implement it while keeping the staff motivated and right on track.
We'll do it step‐by‐step, but still at a winning pace. In other words…a guarantee of no 'information
A 9‐month consulting program: It takes time to motivate and implement things the right way, and by
pushing too much too fast, your staff will start to resist. By taking the time to do it right, these strategies
will last throughout your career.
Visiting your office: Many doctors feel the only way to get a consultant to know their practice is by
having them visit it. This sounds logical, but if you talk to any of your colleagues who have had a visit
from a consultant, the vast majority will express their disappointment in disrupting the doctor, the staff,
and the patient flow for several days.
Many OD's will even think that their practice will be somehow 'blessed' by such a visit. We're not stating
that we won't visit your practice if you want us to, but what we are stating is that we would never
automatically force you to pay the additional costs up front if we both determine it may not be
For certain larger practices with large numbers of staffing or multiple locations, a visit may have some
value, but we promise to get to know you, your staff, and your practice very well through the use of our
up front questionnaire and the in‐depth discussions we would have before we get the staff involved.
This method just makes more sense while saving you money and frustration.
Long‐lasting results: We have chatted with many OD's over the years who have stated that they later
fell back into their 'old routines' because of staff turnover, and the doctors would then pay for yet
another consulting program and start the process all over again.
To address this issue, we have developed a series of training DVD's in order to educate and motivate any
new staff members and get them 'up to speed' on why you do things a certain way and then HOW to do
them correctly, so you won't skip a beat in the future.
4‐Phase Program: Every practice is different, and we take each of our clients through 4 separate
phases through our consulting program. The first is the information gathering process where we get to
know your practice, (as stated above), your particular trading area through a series of demographic
reports, and your competition through Yellow Page, website, social media reviews and personal
competition 'mystery‐shopping'. Like we mentioned earlier, we'll get to know you, your practice and
your practice challenges very, very well.
The next phase is where we roll up the sleeves and create a strategic game‐plan for you and your
practice. We'll 'plan the work', then we'll 'work the plan'!
The next phase is where we actually hammer on the implementation process of these strategies, and
remember that we'll make sure to get the staff involved in this process. This is where some consulting
companies drop the ball and leave it totally up to the doctor to accomplish. HUGE mistake in our
The final stage is where we monitor the results through a series of weekly statistics, and we'll actually
watch the growth happen right before our eyes. We'll teach each of you how to monitor the results, and
what to do in case any of the certain areas start to drop off.
This is the key to practice ownership and being a great CEO of your practice. You will be one of the elite
5% of optometric practice owners that actually analyze their numbers correctly in order to chart a
course for their practice, and we promise not to turn you into an accountant in the process. You'll love
Owning a practice brings a ton of challenges along with it, and there's a lot to be said for reorganizing
your practice in order to make things more simple, yet more financially productive in the process.
Practice Mentors can get you there!
We're so confident in our results, that we offer an exclusive '10‐Week Disappearing Ink Guarantee'! If
within 10 weeks you feel that this just isn't a good fit and you don't like where the program is heading,
it's like the contract never existed. The ink has disappeared where your signature was and any money
sent to us goes right back from where it came from.
It helps us sleep better at night, and it should for you as well. We have yet to have a client utilize the
guarantee, but be assured if you're the first, we'll make it right. I know of no other consulting
company that backs up their results like we do with a no‐risk environment such as this. Both personally
and professionally, we wouldn't have it any other way!
There are many investments that you will make in your practice from equipment to staff, but few
investments will reap such a huge reward over your entire practice career as our consulting program
will. All of this for less than the price of a retinal camera! Gotta love that!
We even have a 5‐year payment plan available that makes it affordable for most any practice. And with
our exclusive '10‐Week Disappearing Ink Guarantee', you have absolutely nothing to risk. Don't you owe
it to yourself and your family?
Hopefully this information answered a lot of your questions, and hopefully it sparked other questions
that you may have as well, so contact us right away and let's chat about what Practice Mentors can do
for you and your practice.